Pipeline that
moves business
forward.

of B2B sales interactions expected to occur in digital channels by 2025

of a B2B buying journey is spent meeting potential suppliers

decision makers in a typical B2B buying group

of B2B buyers called their latest purchase very complex or difficult

of a sales rep’s week is actually spent selling

more likely to qualify a lead when contacted within an hour

more replies when a sequence includes follow-ups

higher response rate with personalised subject lines

more opens with personalised email subject lines

higher transaction rates from personalised emails

better performance from personalised calls to action

of customers expect companies to deliver personalisation

get frustrated when personalisation doesn’t happen

typical revenue lift from personalisation done well

LinkedIn members drive business decisions

potential annual value from generative AI, at the upper estimate

of generative AI value sits in four areas, including marketing and sales

of organisations regularly using generative AI in early 2024

of knowledge workers already use AI at work

of sales teams using AI saw revenue growth, vs 66% without

of B2B seller work expected via generative AI interfaces by 2028

faster task completion for consultants using GPT-4

higher quality output from consultants using GPT-4

average productivity gain from an AI assistant in customer support

productivity gain for newer, less experienced workers with AI